M I A turns down Pepsi, Coke ad, refuses to ‘sell out’

LONDON: Srilankan hip-hop star Maya Arulpragasam, better known as M I A has, turned down offers to become the face for both Coca-Cola and Pepsi as she does not want to “sell out”.

The ‘Paper Planes’ hitmaker has become an in-demand pitchwoman, but she insists that she will accept a commercial only when she is in dire need of money, reported Contactmusic.

The 33-year-old who has a 1-year-old son with fiance, Benjamin Brewer, heir to the Warner Music Group and Seagram Breweries, said that she will accept a deal to sponsor the music career of her proteges.

“One day, I’m going to lose the battle and just say yes, but I want to be able to be like, ‘Yeah, I made a sacrifice, but at least I have about 10 other people behind me who are worth it and who are going to benefit from that money,” said the artiste.

On M I A’s roster of talent are cult indie act Sleigh Bells and rapper Rye Rye.

M I A who was nominated for an Oscar along with AR Rahman for their collaboration ‘O Saya’ from the film ‘Slumdog Millionaire’, had stirred controversy with her new video ‘Born Free’ which was banned by Youtube for it’s violent content.

Directed by Romain Gavras, the video follows a group of US soldiers who invade a town and hunt down readheads to be massacred in the desert.

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